A BETTER ONBOARDING EXPERIENCE
TO ENCOURAGE TO TRY A WORKOUT

ABOUT BITGYM

Bitgym is an innovative app that enables users to experience virtual tours all around the world from their choice of cardio machines. With its big library of tours, high quality content and reliable technology, it has gained many followers and subscribers over the years.

MY IMPACT

  • Optimized first-time product impression after the download

  • Make account creation process more seamless

  • Streamlined the onboarding experience and increased percentage of users who tried a workout

THE PROBLEM

There are a few hypothesis of why it’s low.

  • Paywall page is right after the splash screen. In order to start free trial, the users might feel that they have to create an account in order to proceed, and abandon the app here.

  • Users are not aware that there’s a way to exit Paywall and go into free mode to experience 5 free tours. However, we want to get as many people to sign up with us than letting them go directly into free mode.

  • Users might realize that the app is not what they expected when they download the app.

  • Account creation process is not simple enough.

Only 30% of the users who downloaded the app have tried a workout.

PROJECT GOALS

Based on current data, 3% of people who launch the app after downloads end up paying. Among those, 80% of subscribers cancel membership within the first year, and after that, there’s only 1-2% of churn month over month. We think that if we can get more subscribers survive that first year, they are more likely to become long term members. Currently, there are only 30% of users have tried the app after download.

For this project, we want to focus on the onboarding process, and push for an immersive workout experience for the first time users.

We want to create a more seamless onboarding experience, and get more people to try a at least 5 minutes of workout.

1.
Optimize first-time product impression.
By playing tour videos during opening splash screen, we can create excitement from the very beginning.

2.
Better understand users’ needs
Adding questions to know user’s intentions helps us show tailored first workout tour and push more relevant marketing content.

3.
Make account creation process more seamless
By simplifying the current authorization process we can remove roadblockers to get more people sign up

ONBOARDING FLOW MAP

WIREFRAME SKETCHES

DESIGN GALLERY

Splash Screen

Instead of showing a logo, we want to create the excitement starting from the splash screen.

Get-To-Know-You Questions

By better understanding user’s intention, we can give send tailored content and engage more efficiently.

We are showing the video here again to create more excitement and reinforce what the app is for here.

Account Creation and Plan Confirmation

I made sure that every button is really easy to click when the keyboard is pulled up. I also made the Confirm Plan in a swipe motion for easy comparison.