Hey, it’s Joy.

I’m an UX and Visual Designer. I bring ideas to life through thoughtful craft and human stories.

Product Design for AT&T and Bitgym.
Experience Design w/ Samsung, LPL Financial, Brinks, PetCo, Ford Motor Credit, Whirpool, IPG, Mars Wrigley etc.
Brand and Visual Design w/ Beats Headphone, Branch Financial, Modsy(Lennar), Bakers Furniture etc.

EXPERIENCE STORY

I wrote storyboard, took photos and told a compelling vision story about how we see Salesforce’s platform can unleash a holistic experience for the pet parents.

PRESENTATIONS

This project explores how a wine company might create an experience that resonates with younger consumers. I used a color palette that stays close to the brand’s original colors while adding a touch of vibrancy.

CUSTOMER EXPERIENCE JOURNEY

I designed a blueprint for a customer experience journey, that connect our solution with research learnings. It also shows how different business functions in an organization come together in the backend.

EVENT IDENTITY

I designed the entire brand identity for a big workshop event hosted in Fort Manson. It includes a logo, a map, posters, a website, and other design collaterals.